FINANCE, MARKETING AND MEDIA
Basketball is everywhere. Played all over the world on the biggest
Invented just over 120 years ago, basketball is a
growing sport with, at its core, an estimated 450 million players
and fans worldwide who compete, watch or follow a game they love and
feel deeply passionate about.
Gender neutral, continuously
breaking down racial and religious barriers, basketball unites
rather than divides.
Young and fast, modern and exciting,
basketball is above all else inspiring.
A TV favourite, it is
also the most popular team sport of the Olympics, the world’s
favourite sporting event.
FIBA Media & Marketing Services,
the wholly-owned subsidiary of FIBA, is responsible for the
development, management and delivery of all of FIBA’s media and
marketing activities, as well as related partnerships, including
those for FIBA’s flagship competitions, the FIBA Basketball World
Cups for Men and Women.
With commercial partnerships playing
a significant role for FIBA, the development of the game and the
staging of its events, FIBA Media & Marketing Services generates
revenue through the sale of broadcast rights, its global sponsorship
programme and official licensing programmes.
CBC’s regional partnership programme brings the perfect
opportunity for brands to become associated with international
basketball. We’re very proud of our Global and Regional Partner
family and are continuously working to welcome new brands on board
that share the common values and passion for basketball.
you are a brand interested in finding out more about the
opportunities available, please contact us on
Our global and
regional partner programme is the basis of long term partnerships
with our CBC partners, whose global market rights cross all CBC
competitions, granting them worldwide rights based on product
Each identity portfolio is developed and rolled out in terms of
event branding concepts and venue dressing solutions by the FIBA
HQ Marketing Team with the support of professional creative
Our Intellectual Property Programme for FIBA and
its’ events is also managed centrally and this includes all
trademark and design registration such as logos, word marks,
taglines, mascots as well as any secondary graphic elements.
FIBA TV is responsible for the distribution of all television, radio and new media rights related to FIBA competitions as well as also coordinating all broadcast rights during its championships. Thanks to partnerships with external content and service providers, FIBA also ensures that international basketball has a constant and high-level exposure worldwide.
FIBA TV is responsible for the distribution of all Broadcast
rights related to the FIBA Basketball World Cup, FIBA Women’s
Basketball World Cup, Youth World Championships, Continental
Championships and Zone Championships as well as the
ever-increasing FIBA Archive of past events.
include the formation of the rights packages, negotiation,
drafting and signing of all agreements together with the full
post-signature servicing aspects.
FIBA TV is responsible for the coordination of the Television and
Digital media production and delivery elements at all FIBA
competitions, including the FIBA Basketball World Cup, the FIBA
Women’s Basketball World Cup, the Continental Championships and
the Zone Championships.
In an ever changing media and
broadcast landscape, FIBA aims for the highest broadcast standards
by adopting the latest in TV and multimedia technology and working
with the world’s best service providers.
Television Manual outlines all of the relevant aspects in detail
to ensure the optimum television coverage of FIBA’s competitions.
As part of the complete FIBA branding concept, the FIBA
Graphics Manual details all information and necessary templates
and ensures that all of the graphics are in line with the FIBA
corporate identity as well as the look and feel of the respective
events. The FIBA Graphics Manual is provided to the host
broadcaster of each event.
FIBA TV Academy
Basketball is a truly global game and, as with any global sport,
the styles and ways of broadcasting the games vary significantly
around the world.
The FIBA TV Academy is an online
educational tool that has been developed by FIBA in order to guide
and educate the users in the best practice production of a
The FIBA TV Academy is the destination
for basketball directors to visit and understand the basic
fundamental principles and skills required for the optimum
coverage of the sport of basketball. The site content has been
developed through the analysis of the production of basketball
games throughout the world and the input of basketball directors
that have been responsible for FIBA World and Continental
Championships, Olympic Games as well as NBA and Euroleague
FIBA’s aim is that, as the overall
production level of the game of basketball improves throughout the
world, the awareness and interest and visual image of the sport
grows. This will lead to more people of all ages, genders and
cultures playing basketball.
This tool will become
increasingly important in relation to the new FIBA calendar in
2017 where more and more games will need to be produced around the
here to register to access the site. The
registration is free.